{"id":14567,"date":"2023-11-21T14:56:55","date_gmt":"2023-11-21T13:56:55","guid":{"rendered":"https:\/\/www.gointerim.com\/?p=14567"},"modified":"2023-12-13T15:11:26","modified_gmt":"2023-12-13T14:11:26","slug":"rapid-prototyping-transparency-as-the-basis-for-a-successful-sales-offensive-interim-sales-manager-of-a-3d-printing-company","status":"publish","type":"post","link":"https:\/\/www.gointerim.com\/en\/rapid-prototyping-transparency-as-the-basis-for-a-successful-sales-offensive-interim-sales-manager-of-a-3d-printing-company\/","title":{"rendered":"Rapid prototyping &#8211; transparency as the basis for a successful sales offensive &#8211; Interim sales manager of a 3D printing company"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14567\" class=\"elementor elementor-14567 elementor-14566\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8f4561 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8f4561\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba13863\" data-id=\"ba13863\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d8522f elementor-widget elementor-widget-image\" data-id=\"2d8522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.gointerim.com\/wp-content\/uploads\/2020\/01\/GOiNTERIM-leadership-and-management-11.jpg\" class=\"attachment-large size-large wp-image-11913\" alt=\"\" srcset=\"https:\/\/www.gointerim.com\/wp-content\/uploads\/2020\/01\/GOiNTERIM-leadership-and-management-11.jpg 800w, https:\/\/www.gointerim.com\/wp-content\/uploads\/2020\/01\/GOiNTERIM-leadership-and-management-11-300x225.jpg 300w, https:\/\/www.gointerim.com\/wp-content\/uploads\/2020\/01\/GOiNTERIM-leadership-and-management-11-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a20dfe elementor-widget elementor-widget-text-editor\" data-id=\"0a20dfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Baseline:<\/strong><\/p>\n<p>Founded in 1996, our company has established itself as the leading industrial 3D printing service provider in Europe. With a team of 220 employees, it offers comprehensive services from product development to production. Customers come from various sectors, including the automotive industry, mechanical engineering, aerospace, toolmaking and medical technology. The versatility of our rapid prototyping technologies enables the tool-free production of components in plastic and metal materials.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d33bfb0 elementor-widget elementor-widget-text-editor\" data-id=\"d33bfb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Challenge:<\/strong><\/p>\n<p>A global economic crisis led to a significant slump in sales, particularly due to the strong dependence on the automotive industry. Without a dedicated sales manager and clear sales structures, the company was faced with the challenge of creating transparent analyses and developing an effective sales strategy to increase sales within 24 months.<\/p>\n<p><em> <\/em><strong>Interim project with <em>GOiNTERIM Manager<\/em>:<\/strong><\/p>\n<p>In view of the urgency and the need to act quickly and efficiently, the company decided to implement an interim project. An experienced GOiNTERIM manager was hired to manage the implementation of the measures.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24fc82a elementor-widget elementor-widget-text-editor\" data-id=\"24fc82a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Measures:<\/strong><\/p>\n<ol>\n<li><strong>Analysis and structuring:<\/strong>\n<ul>\n<li>The GOiNTERIM Manager carried out a comprehensive analysis of sales generated since 1996 and segmented them into around 20 customer sectors.<\/li>\n<li>In cooperation with the sales team and longstanding employees, face-to-face meetings were held to obtain analytical information on completed orders and projects.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Optimization of the ERP system:<\/strong>\n<ul>\n<li>The existing ERP system was put through its paces and optimized with regard to the allocation of customer orders by sector.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Reorganization of the sales team:<\/strong>\n<ul>\n<li>The sales team was divided into sectors, with a three-person team consisting of field sales, office sales and back office assigned to each sector.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Accompaniment of orders:<\/strong>\n<ul>\n<li>Exemplary orders were accompanied through the entire company in order to gain a holistic insight.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Customer surveys and marketing activities:<\/strong>\n<ul>\n<li>Targeted customer surveys were conducted in order to better understand customer needs.<\/li>\n<li>A new marketing strategy was developed and presented on various channels such as trade fairs, a redesigned homepage and advertising media.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5066ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5066ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8f9965\" data-id=\"f8f9965\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ee30f3 elementor-widget elementor-widget-text-editor\" data-id=\"4ee30f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Results:<\/strong><\/p>\n<p>Thanks to the GOiNTERIM Manager&#8217;s interim project, the company was able to achieve impressive transparency regarding all orders and sales. A targeted sales and marketing strategy was successfully implemented, which led to a sustainable, significant increase in sales, despite an unchanged number of employees. These successes were regularly documented in the AG&#8217;s published quarterly reports.<\/p>\n<p>Do you also want to &#8220;boost&#8221; your sales? Or do you need support in other areas or would you like to know more about the possibilities of interim management?<\/p>\n<p>Then I will be happy to help you:<\/p>\n<p>Dr. Martin L. Mayr<br \/><a href=\"mailto:martin.mayr@gointerim.com\">martin.mayr@gointerim.com<\/a><br \/>+49.89.20 500 8695 or<br \/>+43.662.840 662<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fccf90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fccf90\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df54771\" data-id=\"df54771\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf1eb7c elementor-widget elementor-widget-text-editor\" data-id=\"cf1eb7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<\/p>\n<p style=\"text-align: center;\"><em>Feel free to share this post with your network as well.<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>A global economic crisis led to a significant slump in sales, particularly due to the strong dependence on the automotive industry. Without a dedicated sales manager and clear sales structures, the company faced a major challenge&#8230;.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":7,"featured_media":11913,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"right-sidebar","site-content-layout":"plain-container","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"disabled","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[120,115,116,121,119,137,144,145,143,147,126,140,117,118],"tags":[177],"class_list":["post-14567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branches","category-cases","category-challenges","category-functions","category-interim-manager","category-management-board-of-directors","category-mechanical-and-plant-engineering","category-metal-production-processing","category-organization-leadership","category-plastics-industry","category-production-technology-qm","category-sales-marketing-pr","category-solutions","category-turnaround-restructuring","tag-interim-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: Rapid prototyping - transparency as the basis for a successful sales offensive - Interim sales manager of a 3D printing company - GOiNTERIM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gointerim.com\/en\/rapid-prototyping-transparency-as-the-basis-for-a-successful-sales-offensive-interim-sales-manager-of-a-3d-printing-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Rapid prototyping - transparency as the basis for a successful sales offensive - Interim sales manager of a 3D printing company - GOiNTERIM\" \/>\n<meta property=\"og:description\" content=\"A global economic crisis led to a significant slump in sales, particularly due to the strong dependence on the automotive industry. Without a dedicated sales manager and clear sales structures, the company faced a major challenge....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gointerim.com\/en\/rapid-prototyping-transparency-as-the-basis-for-a-successful-sales-offensive-interim-sales-manager-of-a-3d-printing-company\/\" \/>\n<meta property=\"og:site_name\" content=\"GOiNTERIM\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-21T13:56:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-13T14:11:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gointerim.com\/wp-content\/uploads\/2020\/01\/GOiNTERIM-leadership-and-management-11.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"LukasStoellinger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"LukasStoellinger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gointerim.com\\\/en\\\/rapid-prototyping-transparency-as-the-basis-for-a-successful-sales-offensive-interim-sales-manager-of-a-3d-printing-company\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gointerim.com\\\/en\\\/rapid-prototyping-transparency-as-the-basis-for-a-successful-sales-offensive-interim-sales-manager-of-a-3d-printing-company\\\/\"},\"author\":{\"name\":\"LukasStoellinger\",\"@id\":\"https:\\\/\\\/www.gointerim.com\\\/en\\\/#\\\/schema\\\/person\\\/ba28b7aa6770bd1e234044dcdd98438e\"},\"headline\":\"Rapid prototyping &#8211; 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