GOiNTERIM at the IAA MOBILITY 2025 – Between innovation and responsibility

The IAA MOBILITY 2025 in Munich was once again one of the most important international meeting places for the automotive and mobility industry. Manufacturers, suppliers, technology companies and start-ups presented innovations, strategies and concrete solutions for the future of mobility.

Martin L. Mayr, Managing Director of GOiNTERIM, was at the trade fair in person. He took the opportunity to meet numerous business partners, make new contacts and gain deeper insights into current developments in the industry. For GOiNTERIM, the IAA was not just an industry event, but an important forum for understanding future trends and further consolidating its role as a leading provider of interim management in the automotive sector.

Key topics and trends at the IAA MOBILITY 2025

The trade fair made it clear that the mobility of the future will be characterized by four central focal points: Mobility, Technology, Sustainability and Smart Infrastructure.

Electromobility & alternative drives

Battery electric vehicles have long been established, but research into solid-state batteries, higher energy density and shorter charging times is gathering pace. New concepts relating to hydrogen and hybrid solutions were also presented, particularly for commercial vehicles and heavy-duty transportation.

Digitalization & software-defined vehicles

More and more vehicles are developing into digital platforms. The focus was on topics such as over-the-air updates, intelligent cockpits, AI-supported driver assistance systems and the increasing role of software architectures. Collaborations between car manufacturers and technology companies underline the new dynamics in this field.

Smart infrastructure & charging infrastructure

A key topic was the expansion of an efficient charging infrastructure – both for public spaces and for private applications. Smart grids, bidirectional charging (vehicle-to-home / vehicle-to-grid) and inductive charging solutions were among the topics discussed.

Sustainability & circular economy

In addition to reducing CO₂ and increasing efficiency, the focus has shifted to recycling and the circular economy. Battery recovery, sustainable supply chains and ESG standards have become decisive competitive factors.

Our impressions of the trade fair

During the IAA MOBILITY 2025, Martin L. Mayr took the opportunity to meet long-standing partners and make new contacts – both with established companies and with start-ups that are providing exciting impetus in areas such as charging infrastructure, energy platforms and software integration.

Specialist panels in which the accelerated transformation was discussed were particularly influential – from electrification and digitalization to the growing regulatory requirements. It became clear: The automotive industry is facing a fundamental upheaval in which speed and adaptability are crucial.

GOiNTERIM – Expertise for transformation in the automotive sector

GOiNTERIM has many years of project experience in the automotive industry and supports manufacturers, suppliers and service providers in key future issues:

• Transformation and restructuring
  Interim managers from GOiNTERIM guide organizations through change – whether in the transition to alternative drive systems or in complex restructuring processes.

• Digital innovation & software solutions
  GOiNTERIM supports projects in the areas of software-defined vehicles, networked platforms, over-the-air updates and digital cockpit architectures.

• Sustainability & supply chain management
  Topics such as recycling, CO₂ reduction and ESG compliance are put into practice by experienced managers.

• Infrastructure & energy integration
  From charging infrastructure and vehicle-to-grid to energy grid integration – GOiNTERIM contributes expertise from numerous projects.

Conclusion

The IAA MOBILITY 2025 has made it clear that the future of mobility is no longer a vision – it is already being realized. For companies, this means enormous opportunities, but also major challenges.

Martin L. Mayr, Managing Director of GOiNTERIM, draws a clear conclusion: “The trade fair has shown that transformation is no longer an option, but a necessity. With GOiNTERIM, we offer companies experienced interim managers who not only accompany change, but actively drive it forward.”

With this in mind, GOiNTERIM will continue to support companies in the automotive industry in successfully mastering technological and organizational change in the coming years.