The development of new business models or fields is one of the core tasks of a company. By evaluating and developing new business areas, it can secure an innovative edge or expand its own competitive position. The most important levers of success in business development are comprehensive industry and organizational knowledge as well as negotiation skills. Development is led by a business development management team, which assumes a classic cross-divisional function with a focus on product development or marketing.

Due to his extensive industry experience in business development, the GOiNTERIM Manager can provide particularly valuable impetus and establish innovation strategies more effectively in existing or new structures. Small and medium-sized companies in particular usually lack the methodological knowledge and resources to successfully implement an innovation process on their own.