Functions
Startseite | Functions | Sales, marketing and PR
Sales, Marketing, Communication & PR
Companies are facing increasingly complex requirements in the areas of marketing, sales, communication and PR. To meet these challenges, they are increasingly turning to interim managers for marketing or sales, who are hired temporarily to develop and implement strategies.
Ongoing digitization is one of the biggest challenges facing companies, as disruptive business models displace tried-and-true ones and competition for customers’ attention steadily increases. However, these changes can also be used as an opportunity for companies if they respond to them proactively. To achieve this, the interaction of product development and management, communication and sales is just as crucial as the continuous optimization of the company’s divisions and the use of new solutions.
Interim managers for sales and marketing support executives and employees in proactively shaping structural change and aligning companies with future requirements. As experts with many years of specialist and management experience, they accompany projects both strategically and operationally and contribute their broad know-how in various fields of action. They can also bridge vacancies when an interim manager is needed for sales.
In addition to the necessary business expertise and analytical as well as creative skills, interim managers for sales and marketing have comprehensive knowledge of current structures and processes. As generalists, they can quickly immerse themselves in new industries and companies and provide the necessary know-how for successful project implementation.
Reference projects, including sales and marketing functions
Interim Managing Director DACH
Medical technology / pharmaceutical industry
DACH region
International group of companies
The company’s DACH organization showed declining sales and revenue figures, and EBIT was clearly negative. A clear sales strategy was not in place, and internal cooperation with the product development, quality assurance and production departments was clearly strained.
Development of a business unit for an international energy company including sales organization
A leading international energy company was undergoing a comprehensive transformation process. The interim manager was tasked with building up one of the main pillars of the new strategy, the new “Industrial Customer Solutions” business area, including an operational sales organization.
Project management
Plastics industry
Germany
40 mio.€ turnover
Project management turnaround of a company in the plastics industry, process optimization and efficiency increase in the areas of sales, calculation, design, manufacturing, MIS introduction.
Sales Manager
Packing
Austria
90 mio.€ turnover
Interim sales manager, design and implementation of a new sales organization, optimization of sales processes, business development and internationalization, KAM.
Sales Manager
Automotive supplier
600 Mio.€ turnover, 3.500 employees
We were able to successfully fill a vacancy for the international sales manager. Requirements were years of industry experience in automotive, good access to OEMs, strong leadership and expertise in sales reorganization on an international level.
Management
Trading company
Austria
60 million € turnover
Assumption of operational responsibility as managing director of a wholesale company for car parts and accessories, positioning, development and expansion of the company, team building and new corporate culture.
Are you looking for immediate support with a high level of expertise that will bring your project to success quickly and safely? We are here for you.