LukasStoellinger

Business Case – New communication strategy for Business Unit OEM including implementation as Interim Head of Marketing in medical technology

The management urgently needs a uniform presentation for the OEM division, which accounts for the largest share of sales. To date, there have been various uncoordinated presentations that focus on product technology and do not adequately emphasize the company’s strengths.

Business Case – Development of a campaign management for lead generation as an interim marketing manager in the pharmaceutical industry

Marketing has been given a new area of responsibility and is responsible for generating marketing qualified leads (MQLs) in the sales funnel. Previously, this was managed by the sales team by acquiring new prospective customers in the traditional way via the sales force.

DDIM.REGIONAL // MUNICH – Follow-up report on 04.04.

In cooperation with the IfUS Institute and Prof. Dr. Henning Werner, the regional event of the interim management scene took place on Thursday. 100 guests, no free space, a fully occupied marketplace for interim management, two great keynote speeches from restructuring practice and a top-class panel – this resulted in a strong event with plenty of room for personal networking as well as valuable insights and findings on the topics of restructuring and transformation – and from very different perspectives!

From Chaos to Success: connecting trends and technologies to build up sustainable product portfolios

The B2B chemical company that serves to multiple end use markets was under pressure to quickly develop new sustainable products to capture the shifting demand for sustainable products and positively differentiate from competition. The task was to clarify market needs, design a strategy, and deliver substantial commercial results from the sustainable product sales within 2 years.

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