The management urgently needs a uniform presentation for the OEM division, which accounts for the largest share of sales. To date, there have been various uncoordinated presentations that focus on product technology and do not adequately emphasize the company’s strengths.
Marketing has been given a new area of responsibility and is responsible for generating marketing qualified leads (MQLs) in the sales funnel. Previously, this was managed by the sales team by acquiring new prospective customers in the traditional way via the sales force.
Around the height of the Covid 19 pandemic, a business involving mass testing of cruise ship passengers was to be quickly established for an international TIC group.
Medical technology / pharmaceutical industry
DACH region
International group of companies
The company’s DACH organization showed declining sales and revenue figures, and EBIT was clearly negative. A clear sales strategy was not in place, and internal cooperation with the product development, quality assurance and production departments was clearly strained.
GOiNTERIMGmbH
Office Munich
Maximilianstraße 2 / Palais an der Oper
80539 Munich / Germany
+49.89.20 500 8695
Office Walsrode
Am Tierhof 30 a
29664 Walsrode / Germany
+49.171.924 5887
Office Salzburg
Getreidegasse 11
5020 Salzburg / Austria
+43.662.840 662